May 6, 2019
After succumbing to her curiosity and peeking in the box, Pandora tries to quickly close the top as creatures representing evil and disease escape. It’s hard […]
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September 8, 2018
An excerpt from Ann Mills’ presentation on digital marketing at Swap The Biz, Short Hills, NJ. _________ You are on your way to a networking event. […]
February 25, 2018
Social proof is not just a marketing buzzword. Before buying a new product, visiting a store or even choosing a doctor, today’s consumer goes in search […]
November 19, 2017
40,000 every second, 3.5 billion each day, 1.2 trillion per year. According to Internet Live Stats, these figures reflect the number of online searches being processed […]
June 30, 2017
It’s bound to happen. Unhappy customers in a mobile world are a tough combination for business. Dissatisfied patrons seem almost determined to post a negative review […]
February 15, 2017
With some 115 million reviews on Yelp alone, there is no doubt that online reviews and the pursuit of “social proof” are here to stay. Yelp’s […]