For many business owners, social media has become part of their marketing strategy. Whether it be Facebook, Pinterest, Instagram, LinkedIn or Google+, small businesses will choose a preferred platform or two, do promotions and advertisements or engage with customers. The ability to upload pictures makes tinkering with social media fun too.
All too often, however, a busy owner sets up a social media account and then uses it haphazardly with limited results. To really see customer engagement, the effort must be consistent and thoughtful, and of course, all of that takes time. So, here are a few telltale signs that you should stop doing social media for your business and utilize a content management firm instead.
You don’t know what a pixel actually is
Social media platforms permit the administrator, often the account owner, to upload graphic images and customize or brand the site to help visually identify the business. There are banners, profile pictures, logos in differing sizes and backgrounds. When you go to upload an image, usually the social media template will tell you the optimal size. When working with a LinkedIn banner, for example, a message displays,
“ PNG, JPEG, or GIF; max size 2 MB. Image must be 646 x 220 pixels or larger.”
A pixel is picture element, or one of the small points on a graphic image. If you upload an image that is too small or of the wrong dimensions, it can be stretched, appear off-center or blurred. Even when the social media templates let you check a box to “resize” the image, the end result is often distorted, cut off or blurry. Logos and images are easily edited with available software and will look crisp and eye-catching when sized correctly. A content management firm can give your social media platform a polished, professional look by creating correctly sized, custom graphics for your social media accounts.
You haven’t written a blog in 3 months
You know that it is helpful to create original content and you started a blog a few months ago. You wrote your first blog and posted it. You keep thinking about the next great topic, but have yet to write your next blog and it’s been three months. You are unfamiliar with terms such as H1 and H2 headings, sometimes written as “Heading 1, Heading 2,” tags, or hashtags which can appear in your website content management system (CMS). So, chances are that even if you are posting your own blogs, you are not taking advantage of the different ways to optimize search for your content.
A content management firm can write your blogs based on topics you provide or ideas they generate themselves. They will agree an editorial calendar with you, so blogs and content are produced consistently You can read drafts, approve them and then the content management company will post the content for you and optimize it for search.
You don’t actually have a social media content strategy
Social media content is sometimes divided into what is referred to as the “Rule of Thirds.” One third of your content can be product and service related, so it can have a promotional element. One third of your content should try to establish a rapport with your target audience. You can write about local events in your community or just your thoughts, and this content may not necessarily be related to your product. One third of your social media content should pull from other sources or articles in your field and try to establish you or your company as an expert in the area of specialization.
Great content also demands a variety of inputs to keep it interesting. There should be slideshares, videos, hyperlinks to interesting articles and lots and lots of pictures. If you don’t have the time or inclination to focus on an individualized content management strategy using a variety of mediums, then it would be better to let a content management firm do it for you. A content management firm can offer your business a monthly plan which may include fresh content, posting of the content, blog writing and monthly metric reports. Simply put, good content demands time, originality and a lot of reading, so know when the time has come to hand the task over.
Do you need a vision for your social media strategy or someone to implement it? Contact Resourceful Business today, and we will help you design and execute an effective, engaging social media strategy. Contact us.