"I'm always tweaking, always trying to make it better, constantly moving the levers and dials."
-Steve Ells, founder of Chipotle
The Startup Hub has resources for entrepreneurs or anyone who aspires to become one. We hope the hub will help you move the levers and dials as you grow your business.
Books and Learning Resources
Blue Ocean Strategy by W. Chan Kim & Renée Mauborgne
"Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans"--untapped new market spaces ripe for growth."
Company of One by Paul Jarvis
"Suppose the better—and smarter—solution is simply to remain small? This book explains how to do just that."
The Creator's Code by Amy Wilkinson
Based on in-depth interviews with more than 200 leading entrepreneurs, a lecturer at the Stanford Graduate School of Business identifies the six essential disciplines needed to transform your ideas into real-world successes.
Good to Great by Jim Collins
"How can good companies, mediocre companies, even bad companies achieve enduring greatness?"
Google Digital Garage
Discover a range of free learning content designed to help your business or your career. Categories include digital marketing, career development, and data and tech.
High Output Management by Andrew S. Grove
"In this legendary business book and Silicon Valley staple, the former chairman and CEO (and employee number three) of Intel shares his perspective on how to build and run a company."
Influence, New and Expanded: The Psychology of Persuasion by Robert B. Cialdini, Ph.D.
"The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller...."
Mailchimp & Co.
Mailchimp & Co helps freelancers and agencies learn new skills, build their reputations, and get tools to help manage their clients.
Zero to One by Peter Thiel with Blake Masters
"Every new creation goes from 0 to 1. This book is about how to get there."
Data Analytics
Google Skillshop
Find out how the latest generation of Google Analytics can take your measurement strategy to the next level.
Google Trends
Google Trends analyzes the popularity of top search queries in Google Search across various regions and languages using keyword-specific data.
Policy Map
PolicyMap is a data and mapping tool used by government agencies, universities, healthcare institutions and nonprofits to solve place-based problems.
Graphic Design
Adobe Creative Cloud
Creative Cloud is a collection of 20+ desktop and mobile apps and services for photography, design, video, web, UX, and more. There is a plan for students and teachers.
Color Combinations
This blog gives 100 color combinations inspired by nature, food and drink, travel, and everyday items.
41 Free Stock Photo Sites
A list of 41 websites that offer beautiful photos you will actually want to use.
Generate a Color Palette Tool by Brandfolder
This simple color palette generator extracts colors from any photo or file on upload.
Logo Creation Tools
This blog lists different resources that help create a free logo for your business.
Pitch Competitions and Investment Readiness
NPR: "How I Built This With Guy Raz" Fellowship Application
NPR's How I Built This Fellowship is an opportunity for aspiring entrepreneurs with great business ideas to take their idea to the next level and to build connections, exchange ideas and draw inspiration from a growing network of professionals.
Peter Thiel Pitch Deck Example
Peter Thiel shares the pitch deck for Scale-o-Mata (SOMA), a synergetic device created to help improve human health.
Elevating Entrepreneurs
UBS Elevating Entrepreneurs is a signature training and skill-building initiative to drive equitable economic opportunity for underrepresented founders, especially women and people of color.
Strategyzer's Value Proposition Canvas Explained
The Value Proposition Canvas allows you to design products and services that customers actually want.
TiE University Global Pitch Competition
This pitch competition is for campus-based startups. It is open to both idea stage entrepreneurs as well as operational startups based out of colleges and universities.
UPitchNJ
UPitchNJ is a pitch competition created by the New Jersey Collegiate Entrepreneurship Consortium, which represents the entrepreneurship education programs at New Jersey’s four-year colleges and universities.
Podcasts and Apps
How I Built This with Guy Raz
Guy Raz dives into the stories behind some of the world's best known companies.
The Marketing Companion
Mark Schaefer and Brooke Sellas deliver insightful, creative commentary on the world of digital business.
Masters of Scale with Reid Hoffman
Reid Hoffman shows how companies grow from zero to a gazillion, testing his theories with legendary leaders.
The Masters of Scale Courses App
Cultivate the entrepreneurial mindset through 10-minute daily practices.
Social Media Examiner
The Social Media Marketing podcast is a weekly 45-minute show hosted by our Michael Stelzner, founder of Social Media Examiner.
That Will Never Work
Marc Randolph sits down (virtually) with budding entrepreneurs to talk through their challenges and identify their blind spots.
Video Creation
Wave.video
Easily create and edit videos for your social media, emails, website, and blog with just one awesome tool.
Websites
Social Media
Facebook Social Media Marketing Professional Certificate on Coursera
Free online course to build job-ready skills and credentials to go from beginner to job ready in about 5 months. No degree or prior experience required.
Hootsuite Image Size Cheat Guide
The Hootsuite cheat sheet has the most recent image size specifications for different social media networks, including Instagram, Twitter, Facebook, LinkedIn, and more.
Sprout Social Social Media Demographics
The Sprout Social "Social media demographics to inform your brand’s strategy in 2021" is a list of must-know social media demographics for 2021 (and beyond).