Marketing today demands a digital strategy. Having already increased tenfold from 1999 to 2013, the number of global internet users is still growing, and today, over 5 billion people, or 65% of the world's population, use the Internet. Every day, it transforms how consumers acquire and process information, and in turn, how companies are finding, reaching, and engaging them. It takes an experienced team to see the digital marketing “big picture” and understand how all the pieces connect. To learn about Resourceful Business, watch our short introductory video or see what clients say about our work.
The creation of original, relevant content is the foundation for every successful digital marketing campaign. It drives lead conversion, establishes thought leadership and conveys the information your audience wants to know.
With a broad, multi-channel approach that includes search marketing, website development, and social media, digital marketing targets your message so it can reach the right audience at the right time.
A website is the quintessential representation of your brand and the home of your most important content. Websites tell potential customers who you are, where you are, and what you do.
Successful digital marketing strategies require defined, measurable goals and the rigorous, consistent evaluation of return on investment (ROI). Meaningful analytics drive campaign transparency and results.
