Every day, the Internet transforms how consumers acquire and process information and, in turn, how companies find, reach, and engage them. Yet, the many levers that drive successful digital marketing—websites, social media, ad campaigns, emails—challenge even the most tenacious brands. 

The Resourceful Business is a results-driven, client-centric digital marketing agency built on accountability and transparency. Our data-driven strategy is anchored in an overarching view that true client success is foundational to our own. 

Resourceful Business (RB): Originality & Authenticity That Stand Out in a Digital Space

Mills believes that Resourceful Business' attention to strategy similarly sets the company apart.

"It is about trying to have a strategic view of what works and doesn't work. Some metrics are vanity metrics. In reality, the change in social media is so significant every day that it can be difficult for clients to keep up and understand where social media genuinely works in their portfolios."

—Ann Mills, Founder, Resourceful Business, MarTech Outlook 2023

What we do



The creation of original, relevant content is the foundation for every successful digital marketing campaign. It drives lead conversion, establishes thought leadership and conveys the information your audience wants to know.


Social Media

With content that is shareable, likeable, and image-centric, social media is a transformative medium. It provides a means for brands to connect directly with customers and has become an essential channel in an increasingly mobile environment.



A website is the quintessential representation of your brand and the home of your most important content. Websites tell potential customers who you are, where you are, and what you do.


Ad Campaigns

Pay-per-click campaigns use tools like Google Ads to drive people searching the Internet to your website. Remarketing ads remind your website visitors of the products and services they were viewing while they were there — a formidable one-two punch.



Often overlooked, email marketing is one of the most important digital marketing tools for brands. By some estimates, the return on investment for email marketing is $36 for each $1 spent. 


Data Analytics

The ability to analyze return on investment (ROI) across campaigns and rapidly change course are what differentiates the transparency afforded by digital marketing from more traditional forms of media. 



Pictures, videos, and digital art can grab the attention of a hurried user in ways written words simply cannot. Best-in-class visuals inspire customers to want to learn more. 



The Startups Hub has resources for entrepreneurs or anyone who aspires to become one. We hope the hub will help you move the levers and dials as you grow your business.

What our clients say

  • The Team at Resourceful Business was professional and timely in meeting our needs. The quality of their work and customer service was very high. I strongly recommend them. YP Review by Glenn L., GRL Capital Companies, January 12, 2017
    GRL Capital Companies
  • Ann Mills is a top professional. She knows her industry and possesses the rare ability to connect with clients. Her service is excellent and she produces results. No one will go wrong doing business with Resourceful Business and Ann Mills. —Alignable Review by Debra M., Owner, Songs for Seeds, Summit, NJ
    Songs for Seeds
  • When we at Caring Contact, a non-profit in Westfield, needed to modernize and update our website, it felt like an enormous undertaking. We were so blessed to find Ann at Resourceful Business. Ann made the complex seem simple. Our requests were met promptly and efficiently; she listened to our needs, and managed all the details large and small. She has been responsive and willing to educate us so that in the future we can make our own adjustments and updates. We are delighted with the finished product: It is both beautiful and functional. It is a pleasure working with Ann and her team, and we look forward to continuing this wonderful relationship. —Google Review by Stefanie L., Caring Contact, August 3, 2021
  • Ann is WONDERFUL. Very professional and extremely timely. Absolutely loved working with them. The website is exactly as I wanted it to be and she can work with any idea that you may want your website to do for you. Highly recommend. —Google Review by Yuko K., Pop In! Play Space & Café, November 6, 2021

What we're thinking about

June 3, 2020
Trump’s Executive Order “Preventing Online Censorship”: What Does It Mean for Social Media?
Tuesday, May 26, 2020, was an important day for social media. It began with two tweets by President Trump (@realDonaldTrump) conveying his disapproval of mail-in ballots. […]

Ready to break away from the pack?