Every day, the Internet transforms how consumers acquire and process information and, in turn, how companies find, reach, and engage them. Yet, the many levers that drive successful digital marketing—websites, social media, ad campaigns, emails—challenge even the most tenacious brands.
The Resourceful Business is a results-driven, client-centric digital marketing agency built on accountability and transparency. Our data-driven strategy is anchored in an overarching view that true client success is foundational to our own.
Resourceful Business (RB): Originality & Authenticity That Stand Out in a Digital Space
Mills believes that Resourceful Business' attention to strategy similarly sets the company apart.
"It is about trying to have a strategic view of what works and doesn't work. Some metrics are vanity metrics. In reality, the change in social media is so significant every day that it can be difficult for clients to keep up and understand where social media genuinely works in their portfolios."
—Ann Mills, Founder, Resourceful Business, MarTech Outlook 2023
What we do
Content
The creation of original, relevant content is the foundation for every successful digital marketing campaign. It drives lead conversion, establishes thought leadership and conveys the information your audience wants to know.
Social Media
With content that is shareable, likeable, and image-centric, social media is a transformative medium. It provides a means for brands to connect directly with customers and has become an essential channel in an increasingly mobile environment.
Websites
A website is the quintessential representation of your brand and the home of your most important content. Websites tell potential customers who you are, where you are, and what you do.
Ad Campaigns
Pay-per-click campaigns use tools like Google Ads to drive people searching the Internet to your website. Remarketing ads remind your website visitors of the products and services they were viewing while they were there — a formidable one-two punch.
Emails
Often overlooked, email marketing is one of the most important digital marketing tools for brands. By some estimates, the return on investment for email marketing is $36 for each $1 spent.
Data Analytics
The ability to analyze return on investment (ROI) across campaigns and rapidly change course are what differentiates the transparency afforded by digital marketing from more traditional forms of media.
Creatives
Pictures, videos, and digital art can grab the attention of a hurried user in ways written words simply cannot. Best-in-class visuals inspire customers to want to learn more.
Startups
The Startups Hub has resources for entrepreneurs or anyone who aspires to become one. We hope the hub will help you move the levers and dials as you grow your business.
What our clients say
