• How to Market Your Business With Facebook

    How to Market Your Business With Facebook

    Facebook is one of the most powerful marketing tools available. When a company has a strong core business and then layers on well-executed Facebook marketing, it’s transformative. Sort of like the expression “building strong communities one child at a time,” Facebook marketing can be a game changer for businesses with …
  • If Your Business Gets a Negative Review, What Should You Do?

    If Your Business Gets a Negative Review, What Should You Do?

    It’s bound to happen. Unhappy customers in a mobile world are a tough combination for business. Dissatisfied patrons seem almost determined to post a negative review and even worse, review sites permit customers to upload pictures too. So, if your coffee house has an overflowing trash can or the floor …
  • Google Data Studio: 3 Easy Steps To Your Website Analytics

    Google Data Studio: 3 Easy Steps To Your Website Analytics

    Have you ever wondered what percentage of your website visitors are returning, how long they stay on your website or what pages they look at while they are there? Google Analytics (GA) tracks a multitude of statistics like these, yet according to BuiltWith, only 7.8 percent of the 370 million …
  • 4 Reasons You Should Be Using Social Media Ads

    4 Reasons You Should Be Using Social Media Ads

    More than half of online adults (56%) use more than one of the five major social media platforms: Facebook, Twitter, Instagram, Pinterest, and LinkedIn  –Pew Research Center, 2016 In 2015, we wrote about the broad trend away from traditional media to digital marketing, and the data behind the shift is …
  • Online Reviews – Manage Or Be Managed

    Online Reviews – Manage Or Be Managed

    With some 115 million reviews on Yelp alone, there is no doubt that online reviews and the pursuit of “social proof” are here to stay. Yelp’s stated purpose, “To connect people with great local businesses,” is the foundation for its online portal which allows people to review and assign a …
  • Content Strategy: 4 One-Liners That Made Me Want To Read On

    Content Strategy: 4 One-Liners That Made Me Want To Read On

    Content creation is a tough game for sure. Not only is there too much content, but the quality can be pretty tenuous. Just think of your email inbox and the daily task of combing through mounds of messages in an attempt to find the ones you actually need to read. …
  • 5 Simple Reasons Your Business Needs an Explainer Video

    5 Simple Reasons Your Business Needs an Explainer Video

    What if – You could increase your email click-through rate by 200% to 300%, Raise the understanding of your product or service by 74%, or Condense 1.8 million words of a marketing pitch into 1 minute? Chances are, you would – and you wouldn’t be alone. All three of these …
  • Why Social Media Management Takes a Village

    Why Social Media Management Takes a Village

    The numbers are staggering. According to The CMO Survey, since 2009, social media spending by businesses has increased 234%. Currently, at just over 10% of marketing budgets, it’s projected to double in the next 5 years. Hands down, social media is the area of digital marketing where our agency receives …
  • 6 Tips for Choosing the Right Content Management System For Your Startup

    6 Tips for Choosing the Right Content Management System For Your Startup

    Every business strategy, from marketing to manufacturing, is spun around improving customer satisfaction. This truism is no news to us, but the notable fact is that it applies to even our business website and content. Why? Because if you wish to build a customer-centric company, your website – the face …
  • 10 Go-To Digital Marketing Tools

    10 Go-To Digital Marketing Tools

    “Talent wins games, but teamwork and intelligence win championships.”– Michael Jordan With so many apps and tools at our fingertips, one would think digital marketing has never been easier. Not so. As the freelancing or “gig” economy takes off, remote teams are becoming commonplace; and digital marketing with its many …
  • What are 10 Ways to Make a Blog More Search-Friendly?

    What are 10 Ways to Make a Blog More Search-Friendly?

    It’s no wonder almost everyone seems to be blogging these days. WordPress.com estimates that there are 56 million new blog posts and almost 47 million new comments on those posts hosted on its network every month. The numbers would be larger if they included blogs outside the WordPress.com network. Even …
  • A 10 Step Social Media Strategy That Doubled Revenue

    A 10 Step Social Media Strategy That Doubled Revenue

    Sometimes the proof is in the pudding. In 2015, one of our clients asked us to rework their social media strategy. Social media was growing in importance within their industry, and beyond a basic Facebook presence, the business really had not done much with social media at all.
  • Digital Transformations – A New Throwback Thursdays Series

    Digital Transformations – A New Throwback Thursdays Series

    Resourceful Business (RB) is launching a new Throwback Thursdays series called Digital Transformations. We are highlighting the everyday “disruption” from digital technologies that continues to unfold all around us. At RB, we are hard-pressed to imagine aspects of our personal or working lives that have not been reshaped in some …
  • 5 Signs Digital Marketing is Replacing Traditional Media

    5 Signs Digital Marketing is Replacing Traditional Media

    Why would a company remove their office address from a brochure or ask for marketing material to be developed that will never go to print? Why would a marketing piece be written in a way that assumes the reader will only peruse the subheads and perhaps a few bullet points? …
  • Not Just Boat Poses and Downward Dogs: How A Yoga Studio Leveraged  Social Media to Grow Its Brand

    Not Just Boat Poses and Downward Dogs: How A Yoga Studio Leveraged Social Media to Grow Its Brand

    By Kate Goldberg, guest blogger for Resourceful Business “Pull over and let me out,” I beg. We are navigating some pretty tricky roads through the Berkshires in a driving rainstorm, but for me, this is the perfect moment – and backdrop – to capture and post my yoga pose-of-the-day. Semi-dramatic …
  • Stand Out in a Crowded Digital Marketing Space: 3 Ways To Rise Above the Noise of Your Competition

    Stand Out in a Crowded Digital Marketing Space: 3 Ways To Rise Above the Noise of Your Competition

    By Chris R. Benjamin, Guest Blogger Companies are becoming increasingly sophisticated about digital marketing and the need for high-quality communications in the digital space. That means more competition than ever before, in just about every industry. With your target audience already being reached through sharp content marketing and carefully-cultivated relationships, …
  • 7 Digital Marketing Strategies Guaranteed to Engage

    7 Digital Marketing Strategies Guaranteed to Engage

    Imagine two full days with digital marketers sharing their insights, experiences, strategies and blunders. That was ClickZ Live (#CZLNY), a digital marketing conference I recently attended in New York. The amount of resources that companies are investing in digital marketing is vast, and the stakes are high. A Nielsen survey, …
  • 5 Hurdles to Scaling a Start-Up

    5 Hurdles to Scaling a Start-Up

    Growing a small business into a big one can be pretty tricky. In the beginning stages of building a start-up, often there are two paths. One path is to come up with a concept, raise funding for it, put your shingle out for business and then hire people. The other …
  • 5 Reasons to Start Your Small Business Right Now

    5 Reasons to Start Your Small Business Right Now

    Starting your own business is the iconic American dream. If you have a passion, perhaps it’s time to pursue it in a more serious way and see if you can make a living doing it. The figures are daunting. Approximately 8 out of 10 start-ups fail within the first 18 …
  • Resolve to Master the Art of Collaboration

    Resolve to Master the Art of Collaboration

    Everyone should watch the TED Talk by David Grady, “How to save the world (or at least yourself) from bad meetings.” You’ll laugh because it is so humorous, but it also makes you realize how much time is actually wasted in meetings which are either perfunctory in nature or just …
  • Leverage the Inbound Marketing Traffic from your Blog

    Leverage the Inbound Marketing Traffic from your Blog

    Motivating companies to organize a blog for their website can be challenging. Often the management of the company do not see the value of it, there is no one who really wants to write it, and the cost of an outside blogger can be expensive. It’s hard. The true marketing …
  • Why You Must Fix Your Company’s Social Media Imagery and How

    Why You Must Fix Your Company’s Social Media Imagery and How

    When you look at your company Facebook page or Twitter banner, do you feel uninspired? As you scroll down the content, do you see images that convey a totally different feel than what you would like your company’s digital presence to be? Is your content full of free stock images …
  • Hiring a SEO company can be expensive. Imagine doing the basics yourself. Here’s how.

    Hiring a SEO company can be expensive. Imagine doing the basics yourself. Here’s how.

    You are a passionate baker and have finally decided to launch a business. For the last year, you have tinkered in your kitchen and people have even started to pay you to make a few baked goods for them. You choose a do-it-yourself (DIY) website builder to save money, get …
  • 5 Essential Elements to a Knockout Content Management Strategy

    5 Essential Elements to a Knockout Content Management Strategy

    The digital nature of marketing today allows for the distribution of content at breathtaking speeds. Advertisers target ads based on a population’s demographic profile including a consumer’s age, geographic location or areas of interest. In fact, the power and precision made possible by electronic marketing has made a content management …
  • 5 Shortcuts to Finding and Managing Great Social Media Content

    5 Shortcuts to Finding and Managing Great Social Media Content

    For small business owners, there are never enough hours in the day. They juggle business strategy, production schedules, bookkeeping, payroll, marketing, human resources, content management and social media. It is no surprise that with such a long to-do list, social media marketing can fall by the wayside leading to inconsistent …
  • Mexican Train Dominoes Offer Lessons for Small Business

    Mexican Train Dominoes Offer Lessons for Small Business

    On a recent vacation, my family taught me how to play Mexican Train Dominoes. The game is a variation of dominoes which allows players to add to their own line of dominoes, their private train, or alternatively, add to a line of dominoes open to all, the public train. Players …
  • Why a Personal Brand has Become a Marketing Must

    Why a Personal Brand has Become a Marketing Must

    Small businesses come in all shapes and sizes. Your company might even be just one person – you! Although you may have never really thought about it, you do have a personal brand which can be one of your most important marketing tools. A personal brand is your reputation, your …
  • 5 Tools That Will Tell You If Your Social Media Strategy is Working

    5 Tools That Will Tell You If Your Social Media Strategy is Working

    A great social media campaign takes patience, thought and energy. The Return on Investment (ROI) is not always immediate, and many small businesses start using social media only to abandon it months later. The key to a successful social media strategy is customer “engagement,” which is defined as interactions in …
  • Clothespins in a Jar: A Childhood Game That Will Improve Your Small Business

    Clothespins in a Jar: A Childhood Game That Will Improve Your Small Business

    Summer is a wonderful time to retool a small company. The dynamics of the business often change, and the less hectic pace can provide the perfect backdrop to contemplate the to-do list. It reminds me of a childhood game, clothespins in a jar. When summer comes around, mothers sometimes ask …
  • Stop Ruining your Business with Social Media

    Stop Ruining your Business with Social Media

    For many business owners, social media has become part of their marketing strategy. Whether it be Facebook, Pinterest, Instagram, LinkedIn or Google+, small businesses will choose a preferred platform or two, do promotions and advertisements or engage with customers. The ability to upload pictures makes tinkering with social media fun …
  • Three Sure-fire Ways to Lose a Client

    Three Sure-fire Ways to Lose a Client

    A few months ago, I heard about a  client that was looking to get his newly redesigned website evaluated by a third party. It had been built by a web design company, and it was ready for launch. However, the client had lost faith in the website company that built …
  • Small Business Strategy: The Importance of Stakeholders

    Small Business Strategy: The Importance of Stakeholders

    Every business, regardless of size, has a management structure. Even sole proprietors subcontract out work and may find themselves managing the subcontractors. Whether a person is an owner, manager or employee, (s)he plays a role in the success or failure of the enterprise. Sometimes, making employees or managers stakeholders in …
  • Presidents’ Day Lessons for the Small Business

    Presidents’ Day Lessons for the Small Business

    Presidents’ Day is around the corner, and it is worthwhile for the small business to stop and think about why we remember two of our great Presidents, George Washington and Abraham Lincoln. Their place in history extends far beyond their historic actions and ideas. Rather, their legacies are also defined …