June 3, 2020
Tuesday, May 26, 2020, was an important day for social media. It began with two tweets by President Trump (@realDonaldTrump) conveying his disapproval of mail-in ballots. […]
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February 20, 2020
According to a recent Pew Research Center study, 69% of US adults use Facebook, 37% spend time on Instagram, and 22% use Twitter. If you believe […]
September 11, 2019
At the beginning of April, I set myself a challenge. For one year, I decided to create a daily post on our company’s Instagram page. The […]
June 19, 2019
Social media content is rapidly evolving. Back in August 2016, Instagram launched Stories to compete with Snapchat Stories. Stories were meant to help capture the […]
May 6, 2019
After succumbing to her curiosity and peeking in the box, Pandora tries to quickly close the top as creatures representing evil and disease escape. It’s hard […]
January 25, 2019
With close to 600 million users, LinkedIn is a social media platform business professionals and owners cannot afford to ignore. It’s atypical for a social network […]
May 14, 2018
Social media marketing can be transformative for a business’ bottom line, but doing it well takes time, perseverance and skill. Sometimes a growing business gets caught […]
July 24, 2017
Facebook is one of the most powerful marketing tools available. When a company has a strong core business and then layers on well-executed Facebook marketing, it’s […]
April 5, 2017
More than half of online adults (56%) use more than one of the five major social media platforms: Facebook, Twitter, Instagram, Pinterest, and LinkedIn –Pew Research […]
September 19, 2016
The numbers are staggering. According to The CMO Survey, since 2009, social media spending by businesses has increased 234%. Currently, at just over 10% of marketing […]
January 31, 2016
Sometimes the proof is in the pudding. In 2015, one of our clients asked us to rework their social media strategy. Social media was growing in importance within their industry, and beyond a basic Facebook presence, the business really had not done much with social media at all.
October 5, 2015
By Kate Goldberg, guest blogger for Resourceful Business “Pull over and let me out,” I beg. We are navigating some pretty tricky roads through the Berkshires […]