Every day, the Internet transforms how consumers acquire and process information and, in turn, how companies find, reach, and engage them. Yet, the many levers that drive successful digital marketing—websites, social media, ad campaigns, emails—challenge even the most tenacious brands.
The Resourceful Business is a results-driven, client-centric digital marketing agency built on accountability and transparency. Our data-driven strategy is anchored in an overarching view that true client success is foundational to our own.
Resourceful Business (RB): Originality & Authenticity That Stand Out in a Digital Space
Mills believes that Resourceful Business' attention to strategy similarly sets the company apart.
"It is about trying to have a strategic view of what works and doesn't work. Some metrics are vanity metrics. In reality, the change in social media is so significant every day that it can be difficult for clients to keep up and understand where social media genuinely works in their portfolios."
—Ann Mills, Founder, Resourceful Business, MarTech Outlook 2023
What we do
The creation of original, relevant content is the foundation for every successful digital marketing campaign. It drives lead conversion, establishes thought leadership and conveys the information your audience wants to know.
With content that is shareable, likeable, and image-centric, social media is a transformative medium. It provides a means for brands to connect directly with customers and has become an essential channel in an increasingly mobile environment.
Pay-per-click campaigns use tools like Google Ads to drive people searching the Internet to your website. Remarketing ads remind your website visitors of the products and services they were viewing while they were there — a formidable one-two punch.
The ability to analyze return on investment (ROI) across campaigns and rapidly change course are what differentiates the transparency afforded by digital marketing from more traditional forms of media.
What our clients say
The Team at Resourceful Business was professional and timely in meeting our needs. The quality of their work and customer service was very high. I strongly recommend them. YP Review by Glenn L., GRL Capital Companies, January 12, 2017
Ann Mills is a top professional. She knows her industry and possesses the rare ability to connect with clients. Her service is excellent and she produces results. No one will go wrong doing business with Resourceful Business and Ann Mills. —Alignable Review by Debra M., Owner, Songs for Seeds, Summit, NJ
When we at Caring Contact, a non-profit in Westfield, needed to modernize and update our website, it felt like an enormous undertaking. We were so blessed to find Ann at Resourceful Business. Ann made the complex seem simple. Our requests were met promptly and efficiently; she listened to our needs, and managed all the details large and small. She has been responsive and willing to educate us so that in the future we can make our own adjustments and updates. We are delighted with the finished product: It is both beautiful and functional. It is a pleasure working with Ann and her team, and we look forward to continuing this wonderful relationship. —Google Review by Stefanie L., Caring Contact, August 3, 2021
Ann is WONDERFUL. Very professional and extremely timely. Absolutely loved working with them. The website is exactly as I wanted it to be and she can work with any idea that you may want your website to do for you. Highly recommend. —Google Review by Yuko K., Pop In! Play Space & Café, November 6, 2021