AI is reshaping how we search—dramatically.

💡 Early data shows that 25–34-year-olds are choosing Google’s AI Overviews (AIO) as their final answer in search half the time. As a result, AIO is crushing traditional click-through rates.

💡 From AIO, users often go to Reddit, YouTube, and forums where social proof drives decisions more than ever.

💡 Links from Large Language Models (LLMs) are sending users to company homepages, making them critical entry points in AI-influenced search journeys.

💡 Long-form content that’s easy to digest with high word and sentence counts performs well in AI-driven search. (We're wondering, will blogging make a comeback?)

💡 Scroll depth matters and is a key trust signal. Marketers also need to know that sources placed in the top third of a web page also seem to strengthen the trust signal.

Hat Tip to Similarweb for these insights from their excellent webinar: LLMs vs. Google: What the Data Tells Us