content strategy

Content Strategy: 4 One-Liners That Made Me Want To Read On

Content creation is a tough game for sure. Not only is there too much content, but the quality can be pretty tenuous. Just think of your email inbox and the daily task of combing through mounds of messages in an attempt to find the ones you actually need to read.

According to a recent article, email users send 204 million messages each minute, and there’s even a new expression to describe the onslaught – content clutter. Alongside the steady stream of emails, there are email notifications from social media platforms and calendar pings. There are email advertisements and drip campaigns, automated emails written by salespeople. If you’re like me, you spend a lot of time deleting emails and just skimming others.

Over the last few months, I decided to collect a few one-liners that actually made me stop and read the content. I managed to come up with only four. It’s confirmation just how difficult it is to write compelling content, and I thought I would share these 4 one-liners that made me want to read on.

1. “Had to share”

I am a member of a group that has a closed email listserv, and this subject line pertained to an email by one of the subscribers. She wanted to share an excellent article she had read in a national newspaper about the challenges of the college process for high school students and their families. In her email, she shared the article link and a few other helpful resources she had found as well. The subject line invites the reader – here’s something I really liked which I am giving to you, and I don’t want anything in return. Of course, I jumped right in and read it.

“Gratitude is both rare and impactful

in today’s digital conversations.”


2. “We’re passionate about feedback – and I’ll respond to every message.”

This one-liner was part of an autoresponder message. After signing up for the premium version of this product, I received a confirmation email from the co-founder which included this line. With the proliferation of chat boxes, knowledge libraries and email support, it was a pleasant surprise to read a message from a management team that tells me my feedback is valued, read and answered. I took the time to read the entire email, and it convinced me that the company has a strong set of core values. My team remains committed to this product because of it.

thank you note

3. “One of the real benefits of social media is the ability to meet people we would not otherwise have the opportunity to meet – grateful for the connection.”

I received this message from a Chief Experience Officer with whom I had connected on LinkedIn. I had sent him an invitation to join a new LinkedIn Group and was touched by his gracious response. It prompted me to click his website link and read all about him and his company. His note is a reminder of how rare and impactful gratitude is in today’s digital conversations.

4. “Thanks for considering, even if you can’t.”

This subject line accompanied a message from a friend who was in need of a favor. What I love about this line is that it conveys her appreciation to me for just taking the time to read and consider her request. She words her sentence in a way that tells me – it’s just fine if you can’t. It made me want to do my best to help, and not surprisingly, I did.

In a digital world that surrounds us with Buzzfeed quizzes, snapchats, tweets, automated emails, and emojis, there is still a content strategy that trumps all. It’s sincerity. Sort of like the handwritten thank you card, it works because it’s a bit of a rarity. Requiring time, effort and mindfulness, content infused with sincerity is powerful and magical at making us want to read on.

RB is a digital marketing agency that is passionate about content marketing strategy. Have you come across any compelling one-liners lately that made you want to read on? Please share them in the comments!

Leverage the Inbound Marketing Traffic from your Blog

Motivating companies to organize a blog for their website can be challenging. Often the management of the company do not see the value of it, there is no one who really wants to write it, and the cost of an outside blogger can be expensive. It’s hard. The true marketing power of blogging begins with creative, original content. A great blog can drive visitor traffic back to your website, especially if you understand a little about on-page search engine optimization (SEO) and inbound marketing.

Inbound marketing is the ideation, creation and sharing of content with the goal of increasing traffic to your website. Both the content and the target audience should be strategically planned. Inbound marketing only works when you figure out the right content and get it to the right people. There is no better vehicle than a great blog. You wonder whether traditional marketing campaigns can achieve the same results? Not if you know how to leverage the inbound marketing traffic from your blog. Here’s how.

social media

1. Send your blog link out with social media

Use social media to get the word out about your blog. Keep the headline short, around 60 characters. Link the headline to your blog so that people can click-through to your website blog page. If you are using WordPress, make sure to choose a Featured Image for the blog and upload it so that the social media networks populate the picture along with your blog. See our recent blog on the importance of imagery, Why You Must Fix Your Company’s Social Media Imagery and How.


2. Add a link to your email signature with your blog

Each time you send an email, take the opportunity to share your blog. Throw in your company name as well and then link it back to the blog on your website. You can place the blog link right below your regular signature.

Title at ABC Company
Contact Details at ABC Company
ABC Company is blogging about Really Neat Topic


long tail keywords

3. Include keywords and long tail keywords in your blog

In the main copy of the blog, include keywords or tags, which best describe the important concepts in your blog. Think search. What themes are you talking about and what words might someone use to search for these topic areas? Find long tail keywords, or longer phrases that are specific to your topic, and include those as well as they can attract a more targeted audience. There are several free keyword suggest applications like Wordstream’s Free Keyword Tool, which you can use to research the best keywords and long tail keywords.

4. Use image tags

Images are a powerful tool that can drive engagement for your website. Website pictures have image tags. After choosing great photos for your blog, ensure that you have written alternative text or “Alt Text” for each image used. Alt Text is read by text bots, and image tags identify your picture, which increases the chances of it being displayed in search. The effective use of Alt Text is often overlooked, and it can drive traffic back to your website by optimizing images in search.

5. Segment with Subheadings

Partition the blog into core points or themes and use subheads. Each of those subheads can include keywords and phrases that explain the main points of your blog. The phrases should be identified as Heading 3 or Heading 4, a technical attribute which gives the headline more weight in search. When your blog is shared in social media, the subheadings can be used as talking points and sent out as separate headlines on social media with links back to the blog.

Hopefully, you have been persuaded that a blog is not just a digital platform to put your thoughts in writing. Rather, it is a powerful inbound marketing tool that can leverage traffic back to your website where you can share your expertise. You can educate potential customers on common questions and showcase the services of your business. In the call to action, you can encourage a dialogue and hopefully gain a new customer!

If you are ready to leverage the inbound marketing traffic of your blog but feel you could still use some assistance, email us, or call (973) 218-6558 today.