Unbeknownst to many customers, the use of augmented AI (artificial intelligence) is already pervasive throughout the marketing suite. The potential outcomes for businesses can be costly and disappointing.
Social media content is rapidly evolving. Back in August 2016, Instagram launched Stories to compete with Snapchat Stories. Stories were meant to help capture the […]
An excerpt from Ann Mills’ presentation on digital marketing at Swap The Biz, Short Hills, NJ. Imagine – You’ve just been invited to a party, and you […]
An excerpt from Ann Mills’ presentation on digital marketing at Swap The Biz, Short Hills, NJ. _________ You are on your way to a networking event. […]
Sometimes 1 + 1 = 3. In digital marketing, the connectivity afforded across platforms can sometimes have a domino effect on customer reach and engagement. When […]
Data visualization matters – a lot. By some estimates, 65% of people are visual learners and process information best by seeing it. To a certain degree, […]