June 3, 2016
Every business strategy, from marketing to manufacturing, is spun around improving customer satisfaction. This truism is no news to us, but the notable fact is that […]
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January 31, 2016
Sometimes the proof is in the pudding. In 2015, one of our clients asked us to rework their social media strategy. Social media was growing in importance within their industry, and beyond a basic Facebook presence, the business really had not done much with social media at all.
October 18, 2015
Why would a company remove their office address from a brochure or ask for marketing material to be developed that will never go to print? Why […]
July 11, 2015
By Chris R. Benjamin, Guest Blogger Companies are becoming increasingly sophisticated about digital marketing and the need for high-quality communications in the digital space. That means […]
October 8, 2014
The digital nature of marketing today allows for the distribution of content at breathtaking speeds. Advertisers target ads based on a population’s demographic profile including a […]
September 25, 2014
For small business owners, there are never enough hours in the day. They juggle business strategy, production schedules, bookkeeping, payroll, marketing, human resources, content management and […]
June 4, 2014
Summer is a wonderful time to retool a small company. The dynamics of the business often change, and the less hectic pace can provide the perfect […]