June 3, 2020
Tuesday, May 26, 2020, was an important day for social media. It began with two tweets by President Trump (@realDonaldTrump) conveying his disapproval of mail-in ballots. […]
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February 20, 2020
According to a recent Pew Research Center study, 69% of US adults use Facebook, 37% spend time on Instagram, and 22% use Twitter. If you believe […]
September 11, 2019
At the beginning of April, I set myself a challenge. For one year, I decided to create a daily post on our company’s Instagram page. The […]
June 19, 2019
Social media content is rapidly evolving. Back in August 2016, Instagram launched Stories to compete with Snapchat Stories. Stories were meant to help capture the […]
May 6, 2019
After succumbing to her curiosity and peeking in the box, Pandora tries to quickly close the top as creatures representing evil and disease escape. It’s hard […]
April 4, 2019
An excerpt from Ann Mills’ presentation on digital marketing at Swap The Biz, Short Hills, NJ. Imagine – You’ve just been invited to a party, and you […]
January 25, 2019
With close to 600 million users, LinkedIn is a social media platform business professionals and owners cannot afford to ignore. It’s atypical for a social network […]
September 8, 2018
An excerpt from Ann Mills’ presentation on digital marketing at Swap The Biz, Short Hills, NJ. _________ You are on your way to a networking event. […]
July 13, 2018
What if there was a marketing tool that would allow your business to tailor Facebook ads based on what pages people viewed on your website or […]
May 14, 2018
Social media marketing can be transformative for a business’ bottom line, but doing it well takes time, perseverance and skill. Sometimes a growing business gets caught […]
October 27, 2016
What if – You could increase your email click-through rate by 200% to 300%, Raise the understanding of your product or service by 74%, or Condense […]
September 19, 2016
The numbers are staggering. According to The CMO Survey, since 2009, social media spending by businesses has increased 234%. Currently, at just over 10% of marketing […]