Pay when you reach your audience, not if
The days of a broad brush approach to marketing are long gone. Pay Per Click (PPC) advertising campaigns, or paid search, can zero in on your target audience, so you only spend advertising dollars when someone clicks on your ad and goes to your website or landing page.
Did you know:
- In 2018, consumers who click on an advertiser’s Google search ad prior to visiting a store are 27% more likely to buy something in-store, Google
- 66% of buyer-intent keywords (e.g., price, discount) are paid clicks, Clever Clicks
Using audience targeting, Pay Per Click campaigns use tools like Google AdWords to drive people searching the Internet to your website. Remarketing reminds your website visitors of the products and services they were viewing while they were there – a formidable one-two punch. Backed by extensive keyword research, audience filters ensure campaigns hone in on the people you want to reach. The result? Pay Per Click advertising has replaced guesswork with powerful, targeted marketing. If you would like to add Pay Per Click to your digital marketing strategy, work with us. We offer 3 pricing options to suit your specific business needs.