Reach customers in a mobile world
According to the Pew Research Center, nearly 80% of online Americans are using Facebook and one third spend time on Instagram. It’s no surprise businesses are turning to social media ads to reach them– both in the US and abroad. The growth in social media ads has been catalyzed by the use of mobile devices and interactive, eye-catching ad formats like carousels, product sets, canvas ads and video.
- In 2017, social network ad spending is projected to reach almost $36 billion, representing 16.0% of all digital ad spending globally. – eMarketer, 2016
- 4 in 5 consumers want ads customized to their city, zip code or immediate surroundings. – Google, 2014
Social media ads are the ultimate new media marketing tool. With a powerful suite of audience targeting options, organizations can tailor their message to customers in an increasingly mobile world and leverage demographic, interest and location-based filters. Campaign analytics are available on demand providing a level of advertising transparency and agility that is simply not possible with traditional media. Are you ready to find your customers on social media? Work with us.