September 19, 2016
The numbers are staggering. According to The CMO Survey, since 2009, social media spending by businesses has increased 234%. Currently, at just over 10% of marketing […]
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January 31, 2016
Sometimes the proof is in the pudding. In 2015, one of our clients asked us to rework their social media strategy. Social media was growing in importance within their industry, and beyond a basic Facebook presence, the business really had not done much with social media at all.
October 5, 2015
By Kate Goldberg, guest blogger for Resourceful Business “Pull over and let me out,” I beg. We are navigating some pretty tricky roads through the Berkshires […]
October 25, 2014
When you look at your company Facebook page or Twitter banner, do you feel uninspired? As you scroll down the content, do you see images that […]
September 25, 2014
For small business owners, there are never enough hours in the day. They juggle business strategy, production schedules, bookkeeping, payroll, marketing, human resources, content management and […]
June 27, 2014
A great social media campaign takes patience, thought and energy. The Return on Investment (ROI) is not always immediate, and many small businesses start using social […]
May 14, 2014
For many business owners, social media has become part of their marketing strategy. Whether it be Facebook, Pinterest, Instagram, LinkedIn or Google+, small businesses will choose […]