For a business owner, it’s pretty simple, really. Marketing dollars need to drive foot traffic and sales, otherwise, those dollars are not worth spending. Most managers […]
Facebook is one of the most powerful marketing tools available. When a company has a strong core business and then layers on well-executed Facebook marketing, it’s […]
It’s bound to happen. Unhappy customers in a mobile world are a tough combination for business. Dissatisfied patrons seem almost determined to post a negative review […]
More than half of online adults (56%) use more than one of the five major social media platforms: Facebook, Twitter, Instagram, Pinterest, and LinkedIn –Pew Research […]
The numbers are staggering. According to The CMO Survey, since 2009, social media spending by businesses has increased 234%. Currently, at just over 10% of marketing […]